We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature and too little time to take it all in and make a decision. So we do nothing…
Our promoters cut through all of this, understand each customer’s needs and explain which of your products/services can best meet them. Saving time, effort and making sales happen – for you!
Promotions and Activations
Product demonstrations are an essential tool to increase the impact and sell-through of products in today’s information-cluttered world. But to work, they must be planned and focused! Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.
Our promoters are trained to solicit information from customers and prospective customers, ensuring you get meaningful feedback on your brand and promotions. This feedback loop enables in-store campaigns and promotions to be constantly optimised to achieve the best results.
Our record speaks for itself:
PROMOTERS
SUCCESSFUL PROJECTS
CURRENT LOCATIONS
The Leegra 6-1 methodology:
Demonstrate and provide information on promoted products or services.
Create a positive image and lead consumers to purchase or use it.
Engage with customers, distribute product samples, brochures, flyers etc, to source new sales opportunities.
Identify interest and understand customer needs and requirements.
Set up booths or promotional stands and stock products.
Report on field-intelligence information (interest level, questions asked, brand perception, number of samples/flyers distributed etc).
Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.
NEEDS ANALYSIS
Initial client meeting. Needs analysis. Mapping the data. Introduction to in-store activations and ad-hoc events.
IDEA GENERATION & COSTING MODEL
The BIG Idea: Creating your unique campaign concept.
ROLLOUT PLAN PRESENTATION
The plan – what, where, when and how.
RECRUITMENT, INDUCTION & SALES TRAINING
Promoter orientation. Product-specific recruitment and training.
IN-STORE DEPLOYMENT & MANAGEMENT
In-store activations. Placement of promoters and management to achieve your goals.
FEEDBACK REPORTING, ADAPTIONS & OPTIMISATION
Daily, debrief and post campaign reporting to keep you in the picture. Continuous process of optimising your campaign based on daily feedback.
