Promotions and Activations

Consumers are spoilt for choice…
Make sure they choose your brand
by using our promoters!

We’ll create the ultimate experience
for your customers & increase your sales – fast!

Promotions and Activations

Our skilled Promotions and Activations team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.

Why Promotions & Activations?

We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature and too little time to take it all in and make a decision. So we do nothing…
Our promoters cut through all of this, understand each customer’s needs and explain which of your products/services can best meet them. Saving time, effort and making sales happen – for you!

Insights

Promotions and Activations
Product demonstrations are an essential tool to increase the impact and sell-through of products in today’s information-cluttered world. But to work, they must be planned and focused!
Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.  

We create the ultimate interest, product awareness and exposure of brands, with the focus to drive sales.

LET’S MEET

We keep you informed

Our promoters are trained to solicit information from customers and prospective customers, ensuring you get meaningful feedback on your brand and promotions. This feedback loop enables in-store campaigns and promotions to be constantly optimised to achieve the best results.

ACTIVATION TRACK RECORD

Our record speaks for itself:

PROMOTERS

SUCCESSFUL PROJECTS

CURRENT LOCATIONS

WE MEET DESIRED OUTCOMES

The Leegra 6-1 methodology:

INFORM

Demonstrate and provide information on promoted products or services.

IDENTITY

Create a positive image and lead consumers to purchase or use it.

INTERACT

Engage with customers, distribute product samples, brochures, flyers etc, to source new sales opportunities.

INVESTIGATE

Identify interest and understand customer needs and requirements.

IMPACT

Set up booths or promotional stands and stock products.

INSIGHT

Report on field-intelligence information (interest level, questions asked, brand perception, number of samples/flyers distributed etc).

THE ONBOARDING PROCESS

Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.

01

NEEDS ANALYSIS

Initial client meeting. Needs analysis. Mapping the data. Introduction to in-store activations and ad-hoc events.

02

IDEA GENERATION & COSTING MODEL

The BIG Idea: Creating your unique campaign concept.

03

ROLLOUT PLAN PRESENTATION

The plan – what, where, when and how.

04

RECRUITMENT, INDUCTION & SALES TRAINING

Promoter orientation. Product-specific recruitment and training.

05

IN-STORE DEPLOYMENT & MANAGEMENT

In-store activations. Placement of promoters and management to achieve your goals.

06

FEEDBACK REPORTING, ADAPTIONS & OPTIMISATION

Daily, debrief and post campaign reporting to keep you in the picture. Continuous process of optimising your campaign based on daily feedback.