Frustrated by low in-store sales? In-store Sales Training Team is here to help! With a wide range of training products ranging from product knowledge to soft skills training, tailored to your needs, we create the ultimate solution for sales people to perform properly...and when activating specific campaigns/promotions, we empower your in-store teams to ensure its success.

Recognising that every environment and campaign is unique, we don’t rely on standard ’off-the-shelf’ courses but work closely with you to ensure every training course will meet the needs of your business and the staff deliver the best possible sales results.


At Leegra we design our training plans to empower your staff to be confident brand ambassadors in the trade by creating experiences that are relevant to the consumer. We do this by equipping your staff with the necessary knowledge and skills to achieve business objectives whilst adopting the identity, character and values of the brand we represent.

Strategic alignment

At Leegra we believe training is more than just sharing product information. We train for your gain! Our training plan development starts by adopting our clients strategic plan and structure every aspect of our training to drive our clients business objectives.

Creating Brand Ambassadors

Through our training initiatives we develop your brand ambassadors. While our staff represent you in the trade they visibly exude your brand identity, values and attitude. We select candidates inline with your brand profile and equip them with the necessary knowledge and skills to confidently represent your brand in the trade.

Winning at retail

We are focussed on differentiating your offering in the hyper competitive retail landscape. This starts from analysing market trends and formulating training, sales and promotional campaigns aimed at creating experiences that are relevant for consumers. Our customer interactions are always engaging, insightful and geared towards turning sales conversations into sales.

Training the trainer

Powerfull extension of resources through innovative train the trainer programs. Training is a skill we teach individuals to give you the competitive advantage regardless of location or circumstance.

Visible results

Our dedicated reporting department creates interactive reporting tools that highlight the effectiveness of our training initiatives. Nothing is left to chance and every initiative is measured by the positive impact it makes where it matters….on the sales floor.

Project management

We are expert performance analysts and continually advise our clients on strategic opportunities to enhance results. Dynamic structure ensures that we can respond to the ever changing retail landscape instantly to ensure our clients never miss an opportunity to maximise sales, awareness and growth.

Talent management

With our finger firmly on the pulse of staff growth we are able to identify the next leaders in every organisation. We actively monitor individual performance and always seek methods to further develop staff competency in every area of their function.

Staff development

Leegra develops brands through people. Our staff undergo intensive knowledge and skills training in preparation of representing your brand in the trade. Training is continuous and never restricted to a classroom. We utilise blended training programs incorporating the latest training techniques to educate, motivate and inspire staff to excel in the retail space. Do not be surprised when you see members of our management team working alongside in the trade, actively doing “on the job” coaching.

Our focused training ensures every in-store sales person is properly skilled to maximize sales and project the professional image your brand deserves.

We never stop learning either. Ongoing In-depth research ensures new techniques and information are incorporated and utilised in our training, keeping the courses relevant in all sectors and market conditions.


Train-the-Trainer is ideal for those who work in training, managing and mentoring. It enables trainers to be better equipped to deal with any situation in a training environment, through a better understanding of coaching and motivating their delegates to achieve the best results with each course. Training to international standards boosts confidence and ensures courses have a greater impact on the organization too, equipping trainers to communicate more effectively and develop positive Human Relations skills with their delegates.

Helping your trainers to motivate and grow their delegates to meet their potential.