FIELD MARKETING

field marketing

Want to increase sales dramatically through Field Marketing?
Don’t just focus on attracting new customers – but get your existing customers buying more, too…

We know how competitive brands are in today’s media-rich world: TV & radio, print & outdoor advertising, the Internet, and so on. We’re constantly bombarded with brand messages. How do you cut through the clutter and make your product stand out? How do you ensure that customers walk away with your product? Field Marketing is the answer!

Interact with your customers!

No matter how much we “absorb” from this cacophony of brand messages we will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around…

Face to face

Getting Personal

The best way to communicate the desired message of your product/service is to deal with prospective customers in person. We find, train and manage in-store “Ambassadors” to ensure optimal results for you, always: implementing and executing memorable experiences for your customers.

OUR AMBASSADORS ARE TRAINED TO CONVERT EXPERIENCES TO SALES

Our Ambassadors are fully trained to understand needs and influence decisions of shoppers, to maximize your sales…

Field Marketing creates brand conscious shoppers and brand loyalty. 
Our customers in Financial Institutions, Cellular & Communications, Hi-Tech & Electronics, Home Appliances and Retail in general have experienced the results.
Shouldn’t you, too?

Getting on the same page

Enjoy in-depth feedback on in-store activities, stock levels and handling as well as the deployment of staff at various locations. Benefit from our comprehensive reporting – a key part of our service delivery to you – and ensure you get early notification, highlighting problem areas, while tracking performance & achievements of your brand and campaigns.

FIELD MARKETING TRACK RECORD

The statistics speak for themselves:

FIELD MARKETERS

SUCCESSFUL PROJECTS

PRODUCTS SOLD

Make the right connection with your market… the Leegra Field Marketing way!

GIVE US A CALL

THE ONBOARDING PROCESS

Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.

01

NEEDS ANALYSIS, BRAINSTORMING & COSTING MODEL

Workshop – to share data to run reports to determine area’s of concern.Based on results SOP and SLA is drawn up

02

ROLE-OUT PLAN PRESENTATION

Project plan gets formulated to ensure smooth deployment of staff Agree on desired outcomes and deadlines

03

RECRUITMENT INDUCTION SALES TRAINING

Recruitment and Training

04

PRODUCT SPECIFIC TRAINING
Expert technical training is available for specialised products

05

IN-STORE DEPLOYMENT MANAGEMENT & REPORTING

Implementation and deployment followed by continued reporting and feedback processes

06

ADAPTIONS REVISIONAL CHANGES

We continuously perfect the staff expertise and nurture the individual